Apple Cider Vinegar
Apple cider vinegar is a popular item for all ages to use because of its many health benefits. The old bottle of Bragg’s Apple Cider Vinegar was cluttered and used harsh colors. I wanted to design something that represented the companies historical past, but looked clean and appealing to all ages. I hand lettered the Bragg logo to show the history in a bold and unique typographic style. I took all of the important and charming information from the bottle and moved it to a removable tag. This allows the customer gets the information while leaving the bottle looking clean and beautiful, it also adds a personal touch, that is clearly so important to the old company.
Awarded: Gold Student ADDY Award, ICDE Silver Medalist

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